Launching a book is not easy at all. Those who have accomplished this task agree that you may spend several months planning, writing, and editing.
The Woman Post | Catalina Mejía Pizano
Listen to this article
Once you have finished and you have sent it to the printer, you may be wondering what comes next. One question that may be constantly on your mind is: How to keep the audience engaged with the writer once the book has been recently published?
If this is your case, and you are facing uncertainty after having completed the challenge of writing, editing, and publishing your book, The Woman Post will give you interesting advice on ways to keep the impulse going after your launch. However, it is important to bear in mind that there is no single route for success, as in everything in life, there is a trial and error process involved. So what are you waiting for experimenting with different strategies to keep your book business on track?
1. Provide Advanced Copies To Get Positive Reviews
Even though you may get the feeling that you are giving free copies of a book, doing so is vital to start getting positive reviews that will encourage people to purchase your book later on.
2. Get on Podcasts
Podcasts are a great way to engage people because have reduced costs when compared to other types of communication. Also, a podcast may be a great opportunity to get exposure while offering the listeners additional value such as an interview with someone who inspired your book!
3. Create a Website
Once you are a published author, people will want to get to know you better. Creating your own website will be like allowing people to visit your digital home and to find more about you. You could include your bio, photo, links to find you on social media, and most importantly, a way to contact you.
4. Host a Webinar
This is another creative way to give your audience a chance to get to know more about you and your book. As additional content, you can tell them more about your career, your passions, hobbies, or your journey as a writer.
5. Reach Out to Potential Book Reviewers
Getting many reviews will boost the visibility of your book. But what can you do if you don’t know any? The answer is to look for book reviewers and bloggers who love books from your genre. Having more reviews, particularly on Amazon, will improve your sales.
6. Go for Facebook Marketing
At this point, it is important to highlight that the first step is to create a Facebook business page. Spending money on Facebook marketing will also be helpful, and the good news is that there are options for different budgets.
7. Join Book Clubs
Don’t underestimate the power of surrounding yourself with a community of readers. Book clubs will give you the perfect opportunity to engage with your audience and to receive honest feedback.
So, if you just launched your book or are about to do so, there are many options to consider for taking the next step. You may also want to combine them or set timelines and goals to experiment with one or many strategies!