The Life of Influencers Is Really That Glamorous?

The recent Met Gala event, which takes place annually at The Metropolitan Museum of Art in New York, had a differentiating element: Influencers as special guests, hosts, and occupying the seats of celebrities.

Emma Chamberlain and Addison Rae

Photo: IG-emmachamberlain, IG-addisonraee

The Woman Post | María Claudia Londoño D

Unquestionably, the new culture and our environments are being permeated by these young people who dance on TikTok or make videos on YouTube, capturing the attention of the new generations, causing a social phenomenon that even their income and economic status surprises.

The hosts on this occasion were the youngest in the entire history of The Met Gala, which has been held since 1948. The tradition was interrupted in 2020 due to the pandemic. Among them were actor Timotheé Chalamet, singer Billie Eilish, tennis player Naomi Osaka and poet Amanda Gorman. The guests were Addison Rae, who became famous for her dancing videos on TikTok, and Emma Chamberlain, a YouTube vlogger, since Anna Wintour, the iconic fashion reference, decided that this year was a great opportunity for these young people, as well as for designers whose creativity can set trends with their fresh and innovative creations.

But in the midst of all that glamour, sometimes exorbitant income, flashes, interviews, the ease of buying the houses and cars they always dreamed of, the reality of these influencers has elements of pressure, anxiety, and the desire to be current. All this generates a cascade of emotions that, due to their youth, can cause a thousand questions and emotional breakdowns.

Precisely the recent statements of Emma Chamberlain, who, on behalf of Vogue, interviewed celebrities at The Met Gala, question the true impact that this activity can have on their lives. Emma started posting videos of herself when she was 18 years old and won the 2018 Streamy Award for Breakout Creator. In April 2019, the internet star launched her first weekly podcast series, "Anything Goes with Emma Chamberlain." Louis Vuitton invited her to their fall/winter 2020 collection show. In 2019, she launched her own coffee brand for which he expressed great fondness) Chamberlain Coffee. In February 2020, Emma was the cover of Cosmopolitan, and at The Met Gala 2021, she interviewed great celebrities on behalf of Vogue magazine.

Everything would seem to be a life of luxury, money, and pleasure everywhere. But the reality is totally different.

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Several months absent from the networks caused her fans to question why her videos were not being published. She then confessed that she was going through a period of burnout and that her emotional and psychological state was quite affected. The causes?

Four uninterrupted years with the pressure of recording and uploading content for her subscribers. The need to present new, different things that would guarantee the loyalty of her fans and increase numbers reached the point of rethinking her lifestyle, family relationships, and the friendships that she had put aside to dedicate herself to her channel. The influencer even stopped going to school to study online, and thus, as she thought, she would have more time for her recordings.

She now confesses that she has more free time to think about her future, career and strengthen her personal ties, which gives her well-being, happiness, and peace of mind.

Networks and video channels can present only one facet of those behind the cameras. It could be that the young people of the new generations are not ready to cope with all that success and fame that is generated hastily on the new platforms implies.

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