It has been 30 years since social media exists, and since then it has become the most consumed type of media.
It has been 30 years since social media exists, and since then it has become the most consumed type of media. This information makes us question if we are aware of the power of social media to influence consumer choices and sustainable lifestyles.
According to a study by Deloitte Development LLC, social media can effectively influence the buying behavior of people. A report by Baklanov concluded that the core audience of green influencers is women between 18 and 34 years old. Various influencers are using their online platforms to raise the consciousness of important topics. Environmental aware influencers have become popular during the last years.
We invite you to explore the following Instagram accounts to obtain useful information about sustainable behavior in everyday life:
1. Katie Roberts
Katie Roberts once worked in the fashion industry. Nowadays she works as an environmental scientist and enjoys helping people organize their wardrobes instead of buying more clothes. In her account, you will also find interesting tips on how to reduce your impact on the environment while finding the motivation to do so.
2. Anita Vandyke
Dr. Anita Vandyke is a real rocket scientist and author of the book “A zero-waste family”. She provides excellent advice on recycling and reusing products at home, and also shares ideas on how to spend less money and save the planet at the same time.
3. Leonardo DiCaprio
Leonardo DiCaprio is an actor and environmentalist. In 2014 he won the Clinton Global Citizen Award due to his philanthropic work. In his account, you will find interesting facts about initiatives that are working towards sustainability goals. He also posts useful information on biodiversity, forests, and climate change.
4. Laura Young
Laura Young is an official TedX speaker and creator of the BBC the social. On her account, you will find advice on how to save water, on affordable places to buy secondhand clothes, and how to break up with fast fashion. You will also find useful information on climate change and motivation to help to save our planet.
5. Anne Hidalgo
Anne Hidalgo is a french-Spanish politician and the first female mayor of Paris since 2014. She has been leading the fight against pollution in Paris by reducing parking spaces in the streets and by limiting the most polluting vehicles. She aims for Paris as a green city with open spaces. In 2024, Paris will host the most environmental Olympic games in history. Follow her to learn more about her sustainability initiatives.
6. Clare Press
Clare Press is the first sustainability editor at Vogue. She is also a presenter at The Ethical Fashion Podcast and author of sustainability books. In her account, you will learn about fashion and environmental justice and about fashion supply chains. You will also find the motivation to reuse and recycle clothes to reduce your carbon footprint.
7. Melissa Hemsley
Melissa is the chef and author of four books. She promotes eating green. In her account, you will find recipes that will encourage you to eat healthy while reducing waste and helping the planet. You will also find insightful ecological tips related to food.