Vanessa Pappas, the CEO of the network, has stood out among renowned models and world artists in the top positions
TikTok, known in China as Douyin, is a social network of Chinese origin, owned by the Chinese company ByteDance. Launched there in 2016, and until 2018 it was available internationally.
TikTok was created so that users have the option to share short and vertical videos in a variety of short and vertical videos, from genres such as dance, comedy, education, and others, a product of the creativity of those who publish there.
Morning Consult ranked TikTok as the 3rd fastest growing brand in 2020, only after Zoom and Peacock, currently, TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
Tik Tok's CEO since 2021 is Australian Vanessa Pappas, based in Los Angeles, who graduated from the University of Queensland with a BA in Film and Media and has an MA in Media Studies from the New School. She has had significant experience in the world of video platforms, has been a strategic advisor to ByteDance, and is credited with developing the YouTube Creator Playbook, the ultimate resource for increasing views on YouTube, which has linked over 20 million content creators so far.
She joined Tik Tok in 2018 and, upon getting promoted, stated "… I'm excited to develop an even richer TikTok platform to provide people worldwide a meaningful and entertaining experience. The TikTok journey is just beginning. "
On the other hand, reviewing the current ranking of tiktokers at an international level, we find these women who have stood out within the first 20 positions, thanks to the empathy that their content has generated for the followers of this network worldwide, which represents juicy and millionaire profits for them.
The American Charli D'Amelio, with 150.4 million followers, Model, dancer, and singer, she has developed her makeup line in partnership with her sister Dixie D'Amelio and the Morphe brand. For 3 consecutive years, she won the Kids Choice Awards for Best Female Content Creator (2021-2023) and the Youtube Streamy Award 2022 Lifestyle Award. And the Breakout Creator of the same awards in 2020.
Filipino singer Bella Poarch was born on February 9, 19971 in Manila, Philippines.6 Her family moved to Texas when she was 14 years old. Bella served in the United States Army and was assigned to Japan for several years.
The North American influencer Addison Rae made her debut in dance competitions at the age of 6. She was a member of her high school cheer team and had dreams of becoming a sports announcer. Addison's success on TikTok has opened doors for work with Reebok, L'Oréal, Hollister, and American Eagle.
The Mexican Kimberly Loaiza, influencer and singer created a YouTube channel in November 2016 where she rose to fame a month later with the video titled Yoga Challenge / Kimberly Loaiza Ft. Juan de Dios Pantoja. And she became a star on her social networks due to the number of subscribers on her three channels: Kimberly Loaiza, Kimberly Loaiza Música, and Jukilop, a platform she shares with her husband.
Her name in her networks is Domelipa, but the real name of this Mexican is Dominik Elizabeth Reséndez. She wanted to be a professional dancer, but an injury prevented her from pursuing this career. Her followers carefully read her messages full of positivity, which has earned her an influencer on Tik Tok.
The American actress Selena Gómez, who has also dedicated herself to philanthropy, in 2009 UNICEF made her the youngest ambassador in history. She launched her clothing line under the name Dream Out Loud as well as a perfume and nail polish of the same name. She has been an advertising image for Adidas NEO Label, Pantene, Coca-Cola Coach, and Puma.
Dixie D'Amelio, of American origin, is a singer and became an internet celebrity, gaining international recognition for her videos posted on the social network since it was called Musical.ly.
Loren Gray, singer, music producer. Model and influencer hailing from the United States, she is the 6th most followed person on TikTok and has been the most followed person on Tik Tok from March 31, 2019, to March 25, 2020, with over 45.3 million followers. He has had several musical productions, among which Nobody to Love stands out, released in 2021 in collaboration with the musical group TELYKast, which was classified as a summer hit, with 10 million views on Spotify.
From the family of the famous Kardashians, there is Kylie Jenner, founder and owner of the cosmetics company Kylie Cosmetics and who began her career in the media and networks at the age of ten, on the Keeping Up with the Kardashians show. In 2017, Jenner was listed as the youngest person on the Forbes Celebrity 100 list.
This ranking, as well as the very dynamics of the followers on these platforms, is changing, since the followers demand more and more striking content full of creativity, although, on the other hand, they could have an element of superficiality characteristic of our current world and the use of social networks, as well as these figures, are faced with the emergence of new applications and platforms that arouse the curiosity of younger audiences, eager for novelty.
And you? Do you dare to upload videos on Tik Tok? What do you think of this platform?