More than just a fad, the consumption of vitamins is a practice that aids in disease prevention and reduces the effects of health conditions.
The consumption of supplements and vitamins has become a trend on social media. Specialized health accounts are multiplying on platforms, and influencers recommend vitamins from A to Z and supplements that promise benefits ranging from better nails, hair, or muscles to addressing health conditions derived from diseases.
The truth is that in the constant pursuit of a healthy life, vitamins play a key role. These substances are necessary for the proper functioning of our bodies and should complement healthy lifestyle habits such as physical activity and balanced nutrition.
Due to their role in disease prevention and improving quality of life, there has been an increase in vitamin intake in recent years. Ten years ago, consumption was mainly observed among individuals over the age of 40, but there has been a shift toward younger ages.
According to Hugo Diaz, commercial manager of health categories at Farmatodo, the consumption of vitamins is now seen in increasingly younger people: "There is more education, and from an early age, they are supplementing their daily diet. It is something that is seen as disease prevention."
What is most consumed? Collagens, vitamin C, and probiotics are among the top choices. "Collagens help strengthen muscles, biotin aids in skincare, vitamin C prevents and strengthens the immune system, as do probiotics. Vitamins from A to Z are growing in interest, and there is a higher demand for vitamin D in areas with low sun exposure. Additionally, there are supplements for women during pregnancy, as well as magnesium," added Diaz.
Amidst the avalanche of recommendations on social media and other communication channels, it is important to consider personal needs and lifestyle habits when it comes to the consumption of vitamins or supplements. They should be a good alternative for prevention, rather than just addressing ailments or diseases. "Supplements help strengthen health and prevent disease along with exercise and a healthy diet. It's a comprehensive approach," Diaz emphasized.
A Universe of Possibilities
Each individual has unique nutritional needs, and personalized supplements can cater to those needs. Through genetic testing and health evaluations, specific deficiencies can be identified, and personalized vitamin formulas can be created to address those deficiencies. This allows for more precise and effective supplementation.
In the universe of vitamins, there are liposomal options. These components are encapsulated in small lipid spheres that enhance the absorption and bioavailability of nutrients. By protecting the vitamins during their journey through the digestive system, liposomes ensure greater absorption and utilization by the body. This means that lower doses are required to obtain the same benefits, reducing the burden on the digestive system.
More and more foods and beverages are being fortified with vitamins to meet the growing demand for healthy and balanced nutrition. From cereals and energy bars to water and juices, it is common to find products enriched with vitamin D, vitamin B12, and folic acid.
The search for natural and organic products has also reached the realm of vitamins. More people are opting for vitamin supplements made from natural and organic ingredients, free from additives and artificial substances. This trend reflects a preference for a healthier and more sustainable lifestyle.
Therefore, the consumption of vitamins is an increasingly popular strategy for preventing diseases and improving quality of life. The emerging trends in this field, such as personalized supplements, liposomal vitamins, fortification of foods and beverages, and the choice of natural and organic products, are making vitamin supplementation more accessible and effective than ever before.
It is important to remember that supplements should not replace a balanced and varied diet. It is always recommended to consult a healthcare professional before starting any supplementation regimen to ensure that it suits our individual needs. By combining a healthy diet with appropriate supplementation, we can optimize our long-term health and well-being.